We have a new web design project before us. We sit down to our desk and open up the blank Photoshop page . Wait a minute. You already went to far. Lets rewind a bit. Lets first think about 5 things we should keep in mind when you design your next web site.
How often do you think about the clients competitors. This is important to do since their competitors are reaching for the same attention from a focused target group. When looking at the characters you can look for things like: How do there clients feel about their product or services. You can do this by reading reviews and social conversations. This will provide you with valuable information on where you can improve the brand of your client. Also look at what features they may have incorporated into their web sites and why. We aren’t saying copy them, but look at what they have done and see if you can improve on what they were trying to accomplish.
2. Social Media
Why is thinking about social media important in your web design? Social media web sites are the main areas where people will be talking about the services and products of your client. People will continue to talk about a brand for better or for worse and it’s important that your client has an effective hold on their brand in these areas. What are some ways you can incorporate social media into your web design? One thing you can do is tie social media into their brand itself. How? You can incorporate social media in your design by making areas that promote individuals to like the company on Facebook. If your site has login capabilities maybe you can design the site in a way that encourages the user to log in with their Facebook account. Think about how you can create a design that will encourage the customers to be actively communicating about the brand.
3. Web Technology
Web Technology is constantly improving. You may be used to designing a site with a certain web technology in mind. Why not research whats new and available, and see if you can create a design that can make the most use of newer web technologies like HTML 5 and CSS3 and jQuery. Think about how you can design the web site to use these new technologies to present information in an accessible way.
4. Mobile Platforms
What about mobile platforms? The mobile web is becoming even more popular due to the increase in sales of tablets and smart phones. In fact there are more people doing most of their web surfing on these devices rather than desktop computers. You should think about how your design will look on these devices. Learn about the different screen sizes and resolutions that these devices are using. Find out what technologies you can use to create a better experience, and do some research to check out what some other web design firms have created for mobile platforms.
Inspiration can be found all over the web. Some of my favorite sites to get inspiration from are thebestdesigns.com and bestwebgallery.com. When viewing these look at how the different designers use typography, color and space. All these will help a great deal in fueling your imagination when it comes to your next web design project.
These are only five of the things that have helped me prepare for a web design projects and I know there are much more. Please share in the comments some of your favorite things you keep in mind when designing a web site.
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